Chaos erupted in supermarkets across France as shoppers brawled trying to get their hands on discounted Nutella.
Fights — and even riots — were reported in multiple parts of the country after the Intermarché chain began a promotion for the chocolate and hazelnut spread Thursday. More than a million 950-gram pots were slashed in price by 70% from $5.85 to $1.75.
Police had to intervene in a brawl in the northern town of Ostricourt, Le Parisiennewspaper reported. An employee at one store in Forbach, near the border with Germany, likened the scenes to an orgy, telling Le Monde newspaper that shoppers had broken items in their rush for the treat.